What is a CMS? A plain explanation for business owners
A CMS is the part of a website that lets you change texts, prices and photos yourself, without code. How it works, and when you need one.
5 min readHow websites work, in plain words.
What a CMS is, how people find you on Google, who owns your domain. The questions business owners ask most, answered properly once.
What is SEO? How local search works for a small business
SEO means making your site easy for Google to find, read and trust. What it means for a local business, what you can do yourself, what nobody can promise.
6 min read
Google Business Profile: how to set it up and keep it right
Your Google Business Profile is what people see on Maps and in local results. How to claim it, fill it in properly and keep it accurate, step by step.
5 min read
Domain, hosting and email: what you pay for and who owns what
Three things every website needs and most owners pay for without seeing them. What each one is, what it roughly costs, and how to make sure it is yours.
5 min read
Website builder, CMS or custom build: how to choose
Three ways to get a business website, compared on what matters: cost over time, your own hours, speed on a phone, ownership and who answers.
5 min read
What does a website really cost per year in Belgium?
The yearly bill for a small Belgian website: domain, hosting, email and upkeep, with published prices and what to ask before you sign.
5 min read
Cookie banners and GDPR for a small business website in Belgium
In Belgium a site needs consent for anything beyond strictly necessary cookies. What a valid banner looks like, and what else the site must show.
6 min read
A freelancer website in Belgium: how it works
What a website for a Belgian freelancer needs to show, how it fits next to LinkedIn and platforms, and what to ask before you build one.
6 min read
What Belgian law requires on a freelancer's website
What a Belgian freelancer must show on a website: name, address, email, enterprise number, VAT number, and extra rules for regulated professions.
7 min read
Starting as a web freelancer in Belgium: what to set up
What to set up as a web freelancer in Belgium: status, KBO and VAT, Peppol invoices, payment terms, contracts and finding clients, with 2026 figures.
6 min read
How to price websites and maintenance plans in Belgium
How I price fixed-price websites and monthly maintenance plans as a freelancer in Belgium: scope, extras, revision rounds, payment and plan contents.
6 min read
Meta ads for a local business: what you need to know
Facebook and Instagram ads for a business in the Kempen region: how the budget works, what a pixel requires, how to measure and what nobody can promise.
6 min read
Google reviews: how to ask, how to reply and what the law says
How to ask customers for Google reviews without breaking the rules, what Belgian law says about fake reviews, and how to reply to a bad one.
6 min read
Getting found in ChatGPT and AI answers: what a local business can do
What Google, OpenAI and Microsoft say about AI answers, what a local business can influence and what nobody can promise. No tricks.
5 min read
Local SEO in a small town: Turnhout, Geel, Beerse
How local search works in a small town: the map, your details in directories, town pages that are truly local, reviews and a fast site.
6 min readNo article matches that. Try another word, or email me your question.
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- tiago@ovrick.com
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