Meta ads for a local business: what you need to know
Facebook and Instagram ads for a business in the Kempen region: how the budget works, what a pixel requires, how to measure and what nobody can promise.
6 min readWebsites and maintenance · Turnhout and the Kempen
We launch.
You stay in orbit.
The rocket science is my job: a landing page in 72 hours, a full site in a week. Then every month: hosting, updates and one person who answers.
The 72‑hour launch, from brief to live
- 00H · Brief in
Scope locked. Pad ready.
A 30-minute call maps the whole project. Brand, audience, content, what wins.
Project starts
- 24H · Ignition
Design, build, polish.
Mood, type, palette locked. Components hand-crafted. Engines lit.
Build underway
- 48H · Ascent
The build comes to life.
Working preview in your browser. Surface, depth, identity. The launch is real.
Preview ready
- 72H · In orbit
Your domain online.
Polish, QA, deploy. EU-compliant on day one. You're live.
Live in production
Built to a 72‑hour clock.
- 6Build stages
- 1Dedicated builder
- 72HBrief to landing page
From found to booked.
A visitor decides in seconds whether to trust a business they have never heard of. Every site is shaped around that decision, and around the action just after it.
- 01
Found on the day they look
Technical SEO, a real address and pages Google can read. Speed is measured on a throttled phone, not on a desktop, because that is where your guests are.
- 02
Trusted before they scroll
Who you are, what you do and where, in the first screen. Your own photographs rather than stock, and the legal pages the law here requires.
- 03
Booked in one clear route
Every page points at one action, and it is the one your business runs on: the booking, the call, the order. It is repeated where people actually decide, instead of a page that asks for everything at once.
Five registers. I built every one.
Every site below is live. Each one is the visual answer to a specific kind of business.
bnb.ovrick.com
Hospitality
B&B
Soft hospitality warmth. Sage and cream, display serif, pill CTAs. For country guest houses.
saladash.ovrick.com
Restaurant
Saladash
A running tomato, an order ticket rolling out of the printer and a bowl in five steps that tracks price and allergens as you go. Dark asphalt with neon yellow. For restaurants, takeaways and lunch bars.
salon.ovrick.com
Hair & beauty
Salon
Warm editorial luxe. Cream and blush with a plum accent, Didone display, choose-your-stylist booking. For hair and beauty.
zoetekauw.ovrick.com
Patisserie
Zoetekauw
A plant-based patisserie with hand-drawn stickers in cuberdon pink. Daily specials, the menu with allergens, ordering ahead for collection, photos, reviews and opening hours. For coffee bars, bakeries and patisseries.
bramer.ovrick.com
Barbershop
Bramer
The shopfront drawn to scale as you scroll, the week at a glance, booking in four steps. Pale stone and slate, a fine serif. For barbers and ateliers.
What it costs.
Three ways to build, and maintenance on every site. No VAT, so the price you see is the price you pay.
Liftoff
Campaigns, launches, collecting contacts
from€350
no VAT
- Pages
- 1, long-form
- Delivery
- 72 hours from your complete material
- Languages
- 2
- Revision rounds
- 1
- Minimum plan
- Ground Control · €29 / month
- Contact form wired to your email
- Technical SEO and speed
- GDPR cookie consent, no third-party trackers
- Domain configured and the site published
- Recommended
Orbit
A business that needs to explain what it does
from€550
no VAT
- Pages
- up to 6
- Delivery
- 7 working days
- Languages
- 3
- Revision rounds
- 2
- Minimum plan
- Ground Control · €29 / month
- Everything in Liftoff
- Design built on your own identity, not a theme
- Every page with a defined path to contact
- SEO per page, and your Google Business Profile set up
Cargo
Brands that want to sell online
On request
no VAT
- Pages
- up to 6, plus 25 products
- Delivery
- Set in the quote
- Languages
- 3
- Revision rounds
- 2
- Minimum plan
- Mission Control + Cargo module, on request
- Everything in Orbit
- Up to 25 products by category, each with product-level SEO
- Shipping and delivery methods set up
- A 60-minute training session in English or Portuguese, and a manual in your language
Maintenance included from €29 a month. No VAT.
A site nobody looks after stops working.
Not all at once. A certificate expires, a form stops sending, search engines drop the pages that started erroring. Nobody notices until a guest says they could not get through, and by then it has been costing you for months.
Left alone
- The SSL certificate expires and every browser starts warning people away from the door.
- A contact form stops sending, silently. There is no error for anyone to see.
- Search engines drop pages that have started returning errors, and they do not come back on their own.
- There is no backup, so one bad day is permanent.
Ground Control, on every site
From €29 a month, and it is compulsory. We cannot promise anything about a site we do not control.
Ground Control
€29/ month
Compulsory on every site
- Hosting and domain
- SSL and security updates
- Daily backups
- Uptime monitoring
- Email support
Mission Control
€49/ month
Minimum for a shop. Worth it if your content moves
- Everything in Ground Control
- One hour of content changes a month
- Priority reply, within one working day
- Quarterly traffic and speed report
- A staging site to try changes on
Boost
€149/ month
For a site that is actively being grown
- Everything in Mission Control
- Two hours of content changes a month
- Same working day reply
- Four posts a month on your Google Business Profile
- Every review answered within 48 hours
- One new local page or FAQ a month, in every language of your site
- Monthly check of metadata, alt text and listings
- A monthly traffic and speed report, and a monthly call
Know where you stand first.
Before you buy anything, I look at how your business is doing online. Then you decide whether to do something, and what.
Free
Free SEO check
A one-page PDF, checked by me, in 3 working days.
Profile · Reviews · Speed · AI answers
Ask for the free check
Soon · Ovrick Cassini
You're the pilot now.
Included in every maintenance plan from the day Ovrick Cassini launches.
Read first, then decide.
What a site costs a year, how people find you, what the law requires. Answers in plain language, with the sources included.
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5 min readTell me about your project.
A short brief, a quick call, a first preview within 72 hours of your complete material. A fixed price agreed before we start, and maintenance included from €29 a month.
- tiago@ovrick.com
- Phone
- +32 451 02 53 41Message on WhatsAppQuickest for a short question. Belgian number, answered by me.
- Business
- Tiago Mendes Jerónimo, trading as Ovrick
Enterprise number 1042.139.393
VAT number BE 1042.139.393